Pawan Kalyan’s latest film “Bro” has been released today and has received mixed reviews from audiences and critics alike. The movie, directed by Samuthirakani, has generated a lot of buzz with fans eagerly awaiting its digital release.

It has been reported that the digital rights of the BRO film have been acquired by ZEE5 OTT platform for a whopping amount 30 crores. While the theatrical release is crucial for the success of any film, the digital release plays a significant role as well, especially considering the current situation where many viewers prefer to watch movies from the comfort of their homes.

As per reports, “Bro” is expected to have an OTT release after 50 days from its theatrical release date. Although an exact date is yet to be announced officially, it is most likely to hit ZEE5 OTT platform during September’s second week.

The decision to release “Bro” on an OTT platform after its box office run indicates that producers are recognizing the potential reach and revenue generation opportunities through digital platforms. According to Bro pre release business movie need to collect 100 cores share at box office. This ensures that even those who missed watching it in theaters will have access to enjoy it at their convenience.

With these developments, it is evident that digital streaming platforms are playing a major role in reshaping how movies are released and consumed in today’s entertainment landscape.