Megastar Chiranjeevi’s highly-anticipated period drama, Sye Raa Narshima Reddy has been in making from the past two years. The film has wrapped up its complete shooting formalities recently and currently, post-production work is underway. Amidst huge expectations, the film is gearing up for a grand release worldwide on October 2nd. The pre-release business for the film is also going on at great guns in all South and Hindi markets.
On the other hand, Sye Raa’s non-theatrical business is also shocking the trade circles. A few weeks back, popular digital platform Amazon Prime has bagged the streaming rights of Sye Raa by offering a whopping of Rs 40 crores. Now, the latest news is that noted entertainment channel Zee Cinemas has acquired the satellite rights of Sye Raa for Hindi, Telugu, Tamil, Kannada and Malayalam languages by pouring in Rs 125 crores.
This news is undoubtedly a happy one for the film producer Ram Charan, who invested Rs 200 crores in the film making. Surendar Reddy directed Sye Raa and has many popular stars in prominent roles.