Currently, the entire world is on hold due to the global pandemic. The coronavirus has affected the lives of millions, regardless of their race, caste, sex, and standards. The film industry is severely damaged. So far, there has been a consensus that cinema release is a must in theaters. When Kamal Haasan and others have made comments about Direct Digital Release in the past, there has been fierce opposition. But now more and more people are admitting that a digital release is a good option.
Now aside from star heroes, OTT release is a good option for regular movies. Because the release of the film into theaters does not guarantee an investment recovery. A good bargain for the same OTT release is that at least the investment is withdrawn. Slowly, many producers are turning to OTTs.
This surely has an impact on the system of theaters. With the already hefty ticket prices, many spectators have stopped coming to the theaters. The government is continuously warning canteen owners not to sell at higher than MRP. But nobody cares. Tollywood fans are asking the government to take stringent actions against those theaters.