Mas Ka Das is an action, crime drama movie directed by and starring Vishwak Sen. The movie stars Gayatri Bharadwaj, Tarak Ponnappa, Murali Sharma, Srikanth Iyengar, Karthikeya, Anirudh Bhaskar, and others. The movie is produced by Sandeep Kakarala under the banner of Tarak Cinema.
The cult action-drama film, which is similar to Squid Game, is being grandly released on October 30th. What is the budget of this film? What is the business of this movie? What is the break-even target for this film? If we go into the details..
Directed by Vishwak Sen, the movie features around 150 new actors. The film was made with a budget of Rs 30 crore including the production cost, artistes’ remuneration, and technicians’ remuneration. The film’s promos and promotional content have received a good response, raising expectations.
When it comes to the non-theatrical rights of this film, trade sources have revealed that the OTT rights have been sold for Rs 12 crore, satellite for Rs 8 crore, music rights for Rs 2 crore, and Hindi and English OTT dubbing rights for Rs 5 crore. Total clute film non-theatrical rights sold for Rs 27 crore before its release.
The film is being released in Telugu states. Asian Suresh is releasing it in Nizam, Dil Raju’s company SVC in Vizag, Suresh Movies in East Godavari district, Suresh Movies in West Godavari district, Alankar Prasad in Krishna district, Padmavati Films in Guntur, Seeded Tirupati Prasad, Vengamamba Cinemas in Nellore, and Kumar Films in Karnataka are releasing it.
Cult Movie Theatrical Business
Nizam and Andhra Rights: ₹10 crore
Karnataka and Tamil Nadu Rights: ₹1 crore
Hindi Rights: ₹4 crore
Overseas Rights: ₹2 crore
Total Theatrical Business: ₹17 crore
Cult Movie Break-Even Target
Required Worldwide Gross Collection: ₹40 crore
Required Worldwide Net Collection: ₹20 crore
