Varanasi’ is one of the biggest budget films in the history of Indian cinema which Director S.S. Rajamouli, who took Telugu cinema to the Oscar stage with RRR Movie. Varanasi film starring Tollywood superstar Mahesh Babu, Priyanka Chopra is playing the heroine and Malayalam star Prithviraj Sukumaran is playing the villain. KL Narayana and S.S. Karthikeya are producing this film on a huge budget. ‘Varanasi’ will hit the screens on 7th April 2027. The film is carrying huge expectations From the beginning of the project.
Every little news related to this Varanasi project is going viral on social media in an instant. Recently, sensational news has become a hot topic in Tollywood circles. Now a hot topic in the film industry is Varanasi AP/TG theatrical rights. Famous production company Mythri Movie Makers has acquired the Varanasi telugu states rights with a whopping amount of Rs. 290 crores.
There are whispers in the film circles that although an official announcement regarding this deal is yet to be made, if this news is true, this will be a new all-time record in the history of Tollywood box office.So far, the record for the highest theatrical business in the history of Tollywood in Telugu states is held by Rajamouli’s last film ‘RRR’. The theatrical rights of that film were around Rs. 225 crores.
Now ‘Varanasi’ has easily surpassed that record. However, in this race, along with Mythri Movie Makers, famous production companies Sri Venkateswara Creations (Dil Raju) and Sitara Entertainments (Naga Vamsi) also competed fiercely. In the end, Mythri acquired these huge rights.However, while it is one thing to spend Rs. 290 crores to acquire the rights, trade analysts say that the real challenge will start when the film hits the theatres. If business is done for such a huge amount, it is estimated that the film will have to earn around Rs. 600 crores in gross collections from Telugu states alone to break even at the box office.
Although this is possible given the craze and pan-world appeal of the Mahesh Babu-Rajamouli combination, it must be said that the target is very big. The expectations on the film ‘Varanasi’, which is going to be a new visual wonder with an international level storyline and a huge cast, are not normal. And will this huge investment rain down money on Mythri Movie Makers and create a new history? Or will it become the most expensive risk in the history of Tollywood? It remains to be seen.
